Although six months earlier people were telling New Zealand's Datsuns to give up, by mid-2002 London's music press was hailing them as "genius." By then the Datsuns had already been playing their brand of garage rock for six years, ever since they met at school in Cambridge and formed a band called Trinket. Back in 1997, as Trinket, they won the local radio station's Battle of the Bands. The following year, now called the Datsuns, they won again. In the years that followed they released only a handful of singles, all on vinyl and all on their own record label, Hellsquad Records. While beloved of student radio and known for their live Who-like performances, they were a relatively unknown group even at home. Things started to look up in March 2001, when a tour of Australia caused a bit of a stir, especially in Melbourne. Encouraged, the Datsuns made plans to take on London.